digital agency (agencia digital) is a term that has been coined very recently. It offers a combination of services such as web design, web development, search engine marketing, internet advertising or marketing and so on and so forth. This term digital agency is associated to companies that provide various internet based services like the ones mentioned above. Very recently a plethora of new services have been added to their already full platter. The new services mostly are related to blogging, mobiles apps, social media management and many more. In fact the list probably gets extended the very minute you are reading about it, because the internet sphere is versatile and deals with new techniques every day. As the saying goes “A trend today is a cliché tomorrow” the internet seems to adhere to that principle quite strictly and that’s the beauty of it. It changes constantly.
What does the digital agency do?
The digital agency in a very basic way provides marketing and promotions without using the mainstream and old mass media means of communication. They use social media, videos, advertisements on social media, articles with catchy titles and campaigns via emails etc. The digital agencies have their own forte; some revolve around content marketing whereas others provide web development. Also there are some companies which have in-house experts and they have dedicated teams for different services that they provide.
How do they do what they do?
The first and the foremost rule that they have to play by is that they have to understand their clients’ needs. They have to establish a trust and a relationship with their clients and that will propel their business. The people working in digital agency have to adapt quickly and should be open for customization of ideas. The projects handled by them are usually an amalgamation of theirs as well as clients’ ideas.